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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • June 27
  • 8:30 am - 12:45 pm
  • Stage 4
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • June 27
  • 8:30 am - 12:45 pm
  • Stage 3
  • Pre-Conference
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 2
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • Build a concrete action plan for integrating emotional intelligence into your marketing strategies
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 5
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 4
  • Create and execute an effective multi-channel strategy
  • Deliver coordinated and personalized messages by account and persona
  • Measure and attribute channel contribution to pipeline and revenue
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 3
  • List 5 verbs that are the necessary building blocks for deep content
  • Unlock the power of pain points
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 5
  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 2
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization, and when each works best
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 5
  • Develop a simple customer journey map and better manage your customers’ expectations
  • Analyze the gaps in your current offers and campaigns, and where profits are leaking out
  • Apply advanced new techniques to reduce customer churn
  • June 27
  • 5:15 pm - 5:45 pm
  • Stage 3
  • Tips to establish a culture that embraces change
  • Ways to use connection to overcome insular thinking
  • Steps to institutionalize flexibility into your business

Day 2 Wednesday, June 28

  • June 28
  • 8:30 am - 9:00 am
  • Stage 3
  • Understand what’s driving change in consumer and business buyers
  • List key metrics and their impact on your customers’ path to purchase
  • Determine investments you can make to gain competitive advantages
  • Explore potential impacts on your bottom line and the digital maturity of your organization
  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • June 28
  • 9:20 am - 9:50 am
  • Stage 1
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • June 28
  • 10:10 am - 10:40 am
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • June 28
  • 10:10 am - 10:40 am
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • June 28
  • 10:10 am - 10:40 am
  • Stage 3
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch tests and campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • June 28
  • 11:10 am - 11:40 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • June 28
  • 11:10 am - 11:40 am
  • Stage 2
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 1
  • Showcase the best in class budgets and how they are utilized
  • Make the case for increased paid social media budgets
  • Show the true value of your marketing efforts and the impact on business results
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 2
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Develop new tools for measuring your content strategy success the right way
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 3
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 1
  • Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
  • Determine how your brand can scale its micro-storytelling content efforts even with a small team
  • Create compelling micro-storytelling content regardless of industry
  • Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Leverage new ways to use real-time analytics to deepen engagement with your content
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 2
  • List the five characteristics of human happiness that influence brand loyalty
  • Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
  • Define your brand’s ESP – Emotional Selling Proposition
  • Better use marketing and digital technology to create emotional bonds and psychological loyalty
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 3
  • Determine what customers you should be focus on and how to find them from your own data
  • Use the best marketing channels to reach your customers and drive higher marketing ROI
  • Create an investment strategy that achieves the marketing goals you are looking for

Join us at DS Denver 2018

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