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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 8:30 am - 12:45 pm
  • Stage 4
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 3
  • Align metrics from AdWords to make big impacts on your business goals
  • Use tips on how to influence and increase Google’s elusive Quality Scores in your campaigns
  • Leverage your mobile strategy in our micro-moment world
  • Avoid or correct common pitfalls of remarketing/RSLA
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 2
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 5
  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR

Day 2 Wednesday, June 28

  • June 28
  • 10:10 am - 10:40 am
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • June 28
  • 10:10 am - 10:40 am
  • Stage 3
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch tests and campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 5
  • Track valuable consumer actions on your website
  • Link specific goals and conversions to your consumers’ stages in the buying funnel
  • Find and report on unique data in Google Analytics
  • June 28
  • 2:15 pm - 2:45 pm
  • Stage 4
  • Develop an actionable cross-channel marketing strategy
  • Use audiences across Google and Facebook
  • Implement an attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 2
  • Structure your SEO roadmap
  • Know what to make room for in your SEO budget as a marketing executive
  • Create your content in a way machines and humans like it
  • Better place yourself in your competitive environment

Join us at DS Denver 2018

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