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Mobile + Video Marketing

Master your multi-device marketing strategy - Winning mobile video strategies, UX/design, millennial strategies, new platforms, mobile data, search, and more

Looking for strategies to reach your customers on the billions of mobile devices out there? There’s a ton of mobile-relevant sessions on the Digital Summit program to help you sharpen your skills — content, video, data, engagement, and more.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, July 17

  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 3
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 4
  • Create a customized ""Video Menu"" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data

Day 2 Wednesday, July 18

  • July 18
  • 10:10 am - 10:40 am
  • Stage 4
  • Understand the importance of Customer Lifetime Value (CLV)
  • Identify the consumer actions that create value for your business
  • Implement a framework for measuring CLV across various consumer actions for your business
  • Leverage CLV data to drive new, valuable users to your app experience through Machine Learning
  • July 18
  • 11:10 am - 11:40 am
  • Stage 3
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • July 18
  • 3:55 pm - 4:25 pm
  • Stage 5
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign

Join us at DS Digital Summit Denver 2018

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