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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, July 17

  • July 17
  • 2:45 pm - 3:15 pm
  • Stage 4
  • Think beyond the basics of promoting your content
  • Better understand the vast number of opportunities to amplify your content
  • Identify the secret techniques of the content marketing experts driving the most traffic
  • July 17
  • 3:35 pm - 4:05 pm
  • Stage 2
  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience
  • July 17
  • 4:25 pm - 4:55 pm
  • Stage 4
  • Create a customized ""Video Menu"" that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data

Day 2 Wednesday, July 18

  • July 18
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • July 18
  • 8:30 am - 9:00 am
  • Stage 2
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • July 18
  • 10:10 am - 10:40 am
  • Stage 1
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 2
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 4
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • July 18
  • 3:05 pm - 3:35 pm
  • Stage 1
  • Creating consistency and refreshing brand look and feel
  • Evolving the voice to be more conversational
  • Creating video content to share the ‘why’
  • July 18
  • 3:55 pm - 4:25 pm
  • Stage 2
  • Know what, and why, your customers are expecting a “relationship” from marketing efforts
  • Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
  • Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
  • Align your content acquisition and creation to the needs of the channel
  • Understand why it is important to tell an experience, not a story

Join us at DS Digital Summit Denver 2018

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