Are you passionate about content, automation, conversion funnels, and other core components of Email Marketing? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.
B2B
Sharpen your skills in user acquisition, segmentation and testing, automation, email design, personalization, and more
“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”
– 2016 Digital Summit attendee
Session Filters
- July 17
- 8:30 am - 12:30 pm
- Pre-Conference
- Identify technical issues on your website that are hurting rankings and/or performance
- Prepare for site migrations (including https) and re-designs
- Uncover hidden gems in Google Analytics and Google Search Console
- Find and pursue additional SERP opportunities, such as rich snippets, image and video results
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure the website to create themes
- Develop a content strategy based upon topical density that drives traffic
- Increase online publicity and brand awareness through SEO techniques
- Create an SEO strategy that can be implemented in prioritized steps
- Win over key executives with the right data and reporting
- July 17
- 8:30 am - 12:30 pm
- Stage 3
- Pre-Conference
Email isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle,
- July 17
- 2:45 pm - 3:15 pm
- Stage 1
- Excavate the essential, intangible truth of your brand
- Understand how to “read between the lines” of your audience research
- Better align your organization to deliver a 360-degree brand experience
- July 17
- 2:45 pm - 3:15 pm
- Stage 2
- Understand, and recognize how trigger emails are different from your other marketing emails.
- Collaborate with your development team more effectively to keep those emails updated
- Use a specific strategy to organize your email workflow
- July 17
- 4:25 pm - 4:55 pm
- Stage 1
The need to be a better marketer is apparent, but what makes you better? Brand new research from 7,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an underperformer.
- July 17
- 5:15 pm - 5:45 pm
- Stage 3
- Diagnose common problems that can hurt your search rankings
- Prioritize technical fixes based on the level of impact on the website
- Communicate technical implementations to both the marketing and IT teams
- Identify areas of quick wins and go get them!
- July 17
- 5:15 pm - 5:45 pm
- Stage 4
- Define “viral” and understand why you’re struggling to get your content noticed and shared organically
- Craft content that not only showcases your product, but that also EXCITES your audience.
- Use the same framework to help you grow your traffic and engagement exponentially
- July 18
- 10:10 am - 10:40 am
- Stage 1
- Understand the architecture of a great, fulfilling story and why audiences care
- Develop the four pillars of the premise of your story, no matter how big or how small
- Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
- Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
- July 18
- 11:10 am - 11:40 am
- Stage 4
- Attract, hire and retain Millennials that will surprise and delight you
- Better understand what millennials want from their workplace leaders
- Create marketing messages that resonate with millennials
- Choose marketing platforms that millennials will respond to
- July 18
- 2:15 pm - 2:45 pm
- Stage 2
- See how mobile has changed the way customers shop and what marketers can do about it
- Understand the psychology to what makes mobile (and the content on it) so addictive
- Add marketing tactics to your toolkit to help you better reach (and convert) your customers
- Better position mobile media as a revenue-generating channel within your media mix
- July 18
- 2:15 pm - 2:45 pm
- Stage 5
- Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
- Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
- Identify the signs of mis-managed campaigns
- Move to an agile, high-performance, digital media culture of excellence
- July 18
- 3:05 pm - 3:35 pm
- Stage 2
- Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
- Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
- Distill video into both gated and ungated content
- July 18
- 3:05 pm - 3:35 pm
- Stage 4
- Create and use events to understand user behavior
- Use a tag manager to measure events, goals and other data points
- Track people, not disjointed sessions, using existing site data
- July 18
- 3:55 pm - 4:25 pm
- Stage 2
- Know what, and why, your customers are expecting a “relationship” from marketing efforts
- Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
- Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
- Align your content acquisition and creation to the needs of the channel
- Understand why it is important to tell an experience, not a story