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B2B

Sharpen your skills in user acquisition, segmentation and testing, automation, email design, personalization, and more

Are you passionate about content, automation, conversion funnels, and other core components of Email Marketing? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, June 27

  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 3
  • Align metrics from AdWords to make big impacts on your business goals
  • Use tips on how to influence and increase Google’s elusive Quality Scores in your campaigns
  • Leverage your mobile strategy in our micro-moment world
  • Avoid or correct common pitfalls of remarketing/RSLA
  • June 27
  • 2:45 pm - 3:15 pm
  • Stage 5
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • June 27
  • 3:35 pm - 4:05 pm
  • Stage 4
  • Create and execute an effective multi-channel strategy
  • Deliver coordinated and personalized messages by account and persona
  • Measure and attribute channel contribution to pipeline and revenue
  • June 27
  • 4:25 pm - 4:55 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.

Day 2 Wednesday, June 28

  • June 28
  • 9:20 am - 9:50 am
  • Stage 2
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • June 28
  • 9:20 am - 9:50 am
  • Stage 1
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • June 28
  • 10:10 am - 10:40 am
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • June 28
  • 12:00 pm - 12:30 pm
  • Stage 1
  • Showcase the best in class budgets and how they are utilized
  • Make the case for increased paid social media budgets
  • Show the true value of your marketing efforts and the impact on business results
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 1
  • Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
  • Determine how your brand can scale its micro-storytelling content efforts even with a small team
  • Create compelling micro-storytelling content regardless of industry
  • Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge
  • June 28
  • 3:05 pm - 3:35 pm
  • Stage 3
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • June 28
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • June 28
  • 4:40 pm - 5:10 pm
  • Stage 2
  • Structure your SEO roadmap
  • Know what to make room for in your SEO budget as a marketing executive
  • Create your content in a way machines and humans like it
  • Better place yourself in your competitive environment

Join us at DS Denver 2018

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