Samantha brings more than 15 years of experience to her role of Founder and Chief Strategy Officer at Junipr Public Relations. Throughout the course of her career, Samantha has led strategic and tactical public relations initiatives for clients across the sport, CPG, hospitality, food and beverage, cannabis, beer and non profit verticals. Samantha is a foremost thought-leader in the public relations industry, serving as a source for key publications including Forbes, PRWeek and Authority Magazine, among others. In 2022, Samantha was a part of Cohort 31 of the Goldman Sachs 10,000 Small Business Program. She holds a Master of Science in Public Relations from the SI Newhouse School of Public Communications at Syracuse University, as well as a Bachelors of Communications from Pennsylvania State University.