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John Hnanicek

Senior Vice President and Chief Customer Innovation & Technology Officer
the Vitamin Shoppe
John Hnanicek - the Vitamin Shoppe

John is responsible for the Customer Relationship Operating System and digital innovation working closely with digital marketing leads to help drive the digital strategy and innovation to the customer experience. He also has a strong business background outside of IT and holds senior executive positions in merchandising, operations, and logistics. He joined The Vitamin Shoppe in November 2015 as Chief Information Officer and led the information technology area of the business. He is an accomplished business leader and technologist with over 20 years of executive leadership across retail, ecommerce, and technology organizations ranging in size from $30M to $2.5B. He is a long-time Retail Executive and holds a Bachelor of Science in Computer Science and Accounting from Cleveland State University.