Unlocking the Value of Social – How to Achieve ROI Beyond Marketing

This session will show you how to advance your organization’s social maturity by integrating social into sales, product development, employee advocacy, talent recruitment and customer support.

After this session, you’ll be able to:

  • Understand the new forces that are changing the rules of social
  • Use building blocks to break down silos and enable social to be leveraged throughout your organization beyond marketing
  • Improve measurement of the impact of social by looking at customer outcomes alongside business outcomes