User Journey to Social Good Action

We are constantly competing for the attention of our audiences, and competing for attention to social and volunteer causes can be an uphill climb with the technology a young person has at hand 24/7. In this session, we will delve into understanding user funnels and segmenting users to educate and prime them to take action quickly and efficiently.

After this session, you’ll be able to:

  • Better prioritize data to collect when developing user funnels and create effective segments
  • Use data to understand your users across platforms and measure success
  • Better understand young people and their motivations regarding social action