The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow

Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.

After this session you’ll be able to do amazing things that will spark joy for you, including:

  • Determing your best performing content using Google Analytics and optimizing it for long-term SEO growth
  • Using advanced search techniques to uncover “too similar” content that is cannibalizing your efforts
  • Creating a redirect strategy to improve the organic performance of your best pages