Supercharging Marketing & Sales Alignment with Three, Actionable Tactics for Database Management

Your buyers are more empowered than ever. They demand you know their likes and dislikes, what they want and don’t want and they expect you to demonstrate that in every marketing and sales touch. Fortunately, you also have greater access to rich data than ever before. At the same time, many marketers are still plagued by erroneous data, too little data, and overused data – limiting the effectiveness of your database management strategies. In light of this, aligning sales and marketing initiatives has never been more critical. In this presentation, we’ll reveal three new strategies for supercharging database management.

At the end of this session, you’ll be able to:

  • Identify the data types needed to create accurate buyer personas and personalize your sales and marketing communication strategy
  • Understand the quantifiable value contact and account data brings to your understanding of your buyer
  • Ensure and leverage clean data in your database management strategy