Likes, Shares, C…an we stop talking about Social Media Engagement and focus on Social Commerce
We’re going to let you in on a little secret: the post-social-media-engagement-era starts now. Social media drives engagement? That’s so 2010. Today, more than half of online shoppers have actually purchased a product they heard about on social media. As a result, brand marketers need to be auditing their social media strategies and looking for opportunities to drive commerce because today’s consumers require frictionless shopping experiences. If you’re responsible for driving revenue through social media via social commerce and frictionless shopping experiences don’t miss this session.
After this session, you will be able to:
- Implement a social media strategy and identify tools to help drive seamless buying experiences for consumers
- Shift KPI focus from engagement/vanity metrics to commerce focused metrics
- Utilize social commerce content best practices to convert consumers