Save Money and Increase Revenue With Data-Driven Marketing

In this session, we’ll delve into the Digital Maturity Benchmark from Google and Boston Consultancy Group, to give practical steps on how to use data-driven marketing to save money and increase revenue. This session is for digital marketers who have a keen interest in using the power of data to drive marketing activities for more profitable results.

After this session, you’ll be able to:

• Analyze your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
• Use the insights from the report to shape your future digital marketing plans
• Identify how data science can help build on your company’s success