#Purpose is Happening. Understanding the Role of Twitter in Advancing Brand Purpose

Twitter’s purpose is to “serve the public conversation”, and is universally recognized as a platform for activism, social change, and amplifying a message. In this session, we’ll unpack brand purpose, and the disproportionate reaction Twitter’s audience has when brands launch purpose-driven communications and connect their purpose to what’s happening in culture.

After this session, you’ll be able to:

• Better understand what makes Twitter’s audience unique and how they drive conversation that influences culture on and off the platform
• See how brands like Gillette, ASOS, and Nike have executed purpose-driven marketing to drive business impact
• Create a tangible framework for connecting your brand purpose with audiences on Twitter