How to Parent Different Marketing Channels and Hold Them Accountable with Data

Each of our marketing channels is unique, but similar to managing people or parenting, we must hold them accountable. Whether it’s traditional media, organic, or paid digital, we need to manage and track marketing channels to be successful while also standardizing their goals to hold them accountable. Before you can truly maximize your marketing budgets, you have to understand how to weigh your channels effectively. This session will provide data-based tactics you can use to more clearly identify your goals, track metrics, and hold your marketing channels accountable.

After this session you’ll be able to:

  • Identify clear goals and metrics for each of your marketing channels
  • Place all channels into an attribution model for your business
  • Use deeper data to track channel accountability
  • Map the customer stages to create an even standard