NextGen Marketing: How to Connect Authentically with Gen Z (and Why You Should)

Gen Z (15-25 yrs old) are the most marketed-to group of children, teens, and young adults in modern history. They have an estimated collective buying power of $150 BILLION but are also the most finicky. So, how do you connect with this group of consumers?

In this session, we’ll cover the driving factors for Gen-Z consideration and conversion, the generational habits that directly affect the need for marketing evolution, and how to authentically and effectively communicate with the world’s highest potential spending generation ever.

After this session, you’ll be able to:

  • Create campaigns that appeal to Gen Z buying motivations
  • Adopt platforms to connect online with Gen Z
  • Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.