More than Coordinates: Use Location Data to Get Customers From Hello to Purchase Faster
This session focuses on detecting actionable consumer signals from among the location data noise, enabling effective use of this powerful data set for marketing and advertising. This session is ideal for anyone responsible for acquiring, directing, and using consumer data for brand marketing and advertising.
After this session, you’ll be able to:
- Glean deeper insights from rich and accurate location data
- Push partners to make the most effective use of location data for advertising
- Creatively reach ideal consumers in channels that work best for them