Marketing in the Metaverse: Why and How Brands Can Engage in Virtual Worlds
Since the mid-1990s, virtual reality (VR) has been marketed as “the next big thing.” Decades later, blockchain, affordable computing power, and major investments in infrastructure by brands like Meta and Microsoft have created a tipping point in the form of the modern metaverse. The promise outlined by platform creators like Borget’s Sandbox and Zuckerberg’s Horizon World is an engaging environment rich with culture (art galleries, museums) fun (games and events) and commerce (real estate and marketplaces). In this session, Anvil’s Founder, Kent Lewis, will outline opportunities for marketers in the metaverse.
After this session, you’ll be able to:
- Capitalize on new opportunities to market in the metaverse
- Develop and implement strategies to engage audiences in virtual worlds
- Identify the importance of the metaverse to the future of marketing and who the key players are