How to Localize a Global Brand

It’s difficult for global brands to create relevant content across various geographies while maintaining a unified voice. Through proven best practices and actionable strategies, this session will help you find global efficiencies, balance working and production dollars and connect with consumers on a local level.

After this session, you’ll be able to:

• Maintain brand equity worldwide and structure global brand websites and social media
• Develop the right amount of locally relevant content to drive sales
• Avoid common audience targeting mistakes