LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling
Learn how successful Marketing teams can reach buying committees with relevant, targeted content and Sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. Get practical advice for achieving success with ABM and social selling strategies on LinkedIn that pave the way for prospects to become customers.
After this session, you’ll be able to:
- Explore insights on sales & marketing orchestration
- Create effective content for ABM & social selling on LinkedIn
- Use focused strategies to engage prospects on LinkedIn