Let’s Get Digital: How to Build a Better Customer Lifecycle

Everyone is demanding fast websites, even faster implementations, and an easy administrative experience. Digital experience platforms and content management systems are on a mission to make that easier, but once you introduce customer data, it becomes evident there is a missing piece in the stack.

Customers want your business to understand their unique needs and are very easy to displease. So how can you improve the customer journey to not only attract customers, but keep them? This session will provide tactics for using a Customer Relationship Manager to create a perfect duo between engaging customer experiences and actionable business operations.

After this session, you’ll be able to:

  • Reimagine your business processes and convert them into personalized, self-service experiences
  • Improve your customer lifecycle by effectively utilizing CRMs
  • Make impactful decisions on the tradeoffs between no-code, low-code, and pro-code platforms
  • Better understand the most important Digital acronyms: CRM, CMS, DXP, and CDP