Learn to Show Yourself Distinctly
Do you intend to be the leader of your field? Are you creating a new industry? You’ll be constantly tempted to use standard marketing techniques to show yourself, such as promotional videos that pander to human emotional experiences. But you must resist the temptation to do what your fellow mankind is doing. To become the leader, you must find your differentiators and harp on them repeatedly and directly, saying what others can’t say. Learn from the struggle of AIMM starting as a new concept, being denied, educating, then gaining national attention from celebrities and press.
After this session, you’ll be able to:
- Show your true power, and continually differentiate by saying what others can’t say
- Understand the pressures to conform to commonly used strategies, techniques and buzzwords, and avoid them
- Gain press attention through unique and well placed SEO