The Internet Ended the Traditional Purchase Funnel

The Internet Ended the Traditional Purchase Funnel
AIDA. Attention, Interest, Decision, Action. It’s a process that served marketers well for hundreds of years. Until the Internet came along and killed it. Today we can target ads so well we practically guarantee attention, and we can build ecosystems that actually ensure more people are interested in our message than even heard it in the first place. So what’s the new model? How do businesses build digital ecosystems that help them achieve their KPI’s? This talk will help people redesign their digital marketing to meet almost any goal. You’ll discover case studies about how small companies with digital conversion points created content marketing plans on extremely finite budgets.

  • Replace your sales funnel with a more relevant content ecosystem
  • Design different ecosystems for awareness and conversion
  • Brainstorm new ways to introduce your brand into social conversation