InstaBrain: Modern Research Methods for Gen Z Customers

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-25) outpace Millennials by 3M and represent 40% of all consumers. This generation is wielding its mighty influence on every other generation, in every industry. And while companies have begun to shift their marketing strategies, they are still using traditional research methods to learn about these consumers. Inspired by the book InstaBrain: The New Rules for Marketing to Generation Z by Sarah Weise, this session is packed with stories and videos direct from teenagers. You’ll learn how to tap into this generation to determine how these young customers want to learn, transact, and engage with brands like yours.

After this session, you’ll be able to:

  • Understand what makes Gen Z unique
  • Engage and connect with Gen Z in ways that matter to them
  • Implement the best research methods to use when learning about this modern generation