Improving Customer Engagement and Conversion with SMS

The way businesses communicate with customers and prospective customers is undergoing a massive paradigm shift with SMS at the forefront of this new landscape. Businesses of all sizes that understand this and are engaging consumers in business conversations using SMS are rewarded with deeper customer engagement, higher conversion rates, and greater ROI on marketing programs. This session is designed for digital marketers who have big goals to increase customer engagement and conversion rates and want to understand how to add or get more from SMS marketing.

After this session, you’ll be able to:

  • Easily add or expand the use of SMS into your marketing mix to improve engagement and financial results
  • Apply SMS marketing best practices with specific do’s and don’ts to boost campaign performance
  • Understand the critical components of SMS marketing compliance and the tips and tricks to make compliance simple