How CRM Predictive Models Improve Customer Experience

Uber sends hundreds of millions of emails, push notifications and texts every year to drivers, riders, eaters and other customers about incentives, promotions and special messages. This is a significant amount of data being collected, produced and visualized behind the scenes — all working to create a more efficient company and impact the transportation industry as a whole. This session will share how you can apply some of the predictive models used at Uber to your own marketing analytics programs.

After this session, you’ll be able to:

  • Effectively interpret predictive models to improve the customer experience
  • Apply metrics to evaluate your predictive models
  • Apply actionable learnings from Uber’s case studies on optimization and channel attribution