Failure is Feedback: How to Succeed at Agile Marketing by Not Doing These Things

Agile teams are encouraged to “fail fast,” but there’s no need to repeat someone else’s failure, no matter how fast you do it. Filled with real talk from the world’s leading Agile marketing trainer, this session will outline common pitfalls on the path to Agile success. Actual stories and case studies will help you navigate common Agile marketing issues. We’ll cover a lot of serious problems and by the end of this session we’ll take a more optimistic perspective, using these past mistakes to craft a roadmap to Agile marketing excellence.

At the end of this session, you’ll be able to:

  • Guide leaders who talk the Agile talk, but aren’t willing to walk the walk, to get started
  • Convert team members who resist (or actively sabotage) Agile processes into Agile advocates
  • Overcome process problems that break the spirits of newly formed Agile teams
  • Avoid the perils of sitting on multiple “Agile” teams