How to Build an Executive Social Media Strategy That Works

As social media marketers and brand leaders, we’re often faced with the question of how to make the most of social media’s marketing potential. One way to do that is through your employee’s personal social media profiles. Individual employees can function as brand ambassadors, building trust, credibility, and thought leadership — and this is particularly true for C-suite level team members. A socially engaged C-suite humanizes your brand to boost public sentiment. But how do you build an executive social media strategy? Where do you get started? What are executive social media best practices? This session will give you the framework for building a successful executive social media strategy that will drive results.

After this session, you’ll be able to:

  • Build and execute an effective executive social media strategy
  • Identify which platforms and content pillars are optimized for a result-driven executive social media strategy
  • Define and overcome common hurdles to execute social media executive strategy, like lack of time, lack of experience, lack of content ideas, and unclear ROI

This session is for digital marketers who have several years’ experience with content strategy and want to understand how to jumpstart an employee advocacy program via a c-suite.