Email Personalization: 20% of Actions for 80% of Results

Ok, so you know your customers name, but what else? Personalization. This session is for digital marketers who are looking for creative ways to up their email game.

After this session, you’ll be able to:

  • Reflect on your products DNA to identify opportunities for customizing your email experience
  • Identify simple ways to make your content feel more personal with limited data and resources
  • Learn how simple changes in language can improve conversion