Apply these Lifecycle Marketing Techniques and Experience eCommerce Growth
When you spend all your time chasing new customers, it’s easy to forget about existing customers and get caught in the acquisition trap. The thing is, driving repeat sales from existing customers is how billion-dollar companies have succeeded. They have an in-house gold mine in their existing customers, and you can experience similar success with efficient lifecycle marketing programs. This session will dive into the retention strategies used at multi-billion-dollar companies and share how they can be applied to organizations of any size.
After this session, you’ll be able to:
- Engage existing and past customers and encourage them to purchase more
- Achieve ROI on your acquisition spend by increasing the lifetime value of every customer that comes through your store
- Implement essential retention campaigns
- Get buy-in on your lifecycle marketing plans and align your team on the goals
- Build a loyal brand following
Who should attend? This session is for ecommerce digital marketers who are looking for ways to boost their revenue without increasing ad spend.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.