Data That Drives Email Marketing Relevance… and Revenue
Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges. You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.
At the end of this session, you’ll be able to:
- Determine if/which of your data ready is to power your email marketing program
- Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
- Integrate multiple data sources, from easy plug-ins to robust data power tools