Customer Storytelling: Connecting with Empathy and Humor

This session focuses on creative approaches for producing content inspired by your customers’ stories. If you’re a digital marketers working on content development and creation, the tactics shared in this session will be helpful both to the experienced storyteller as well as those who are new to the art.

After this session, you’ll be able to:

  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentary