Creating & Scaling Video Content

Video is no longer an optional content medium, in fact, it is predicted that 74% of all Internet traffic in 2018 and beyond will be from video. In this session, we’ll discuss the strategic value of video, we’ll learn how to set-up scalable templates for video, and finally, we’ll look at how data from these videos can inform and optimize your strategy.

At the end of this session, you’ll be able to:

• Create a customized “”Video Menu”” that fits your audience and business needs
• Make high-quality videos quickly with scalable templates to use regionally & globally
• Optimize your video strategy and templates using past and present data