Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

This session focuses on creating marketing programs that deliver value to your customer, while creating the ultimate digital experience. Learn how to design programs that are integrated – physical and digital – and create customers for life.

After this session, you’ll be able to:

  • Create a truly integrated marketing program geared at helping your customer and your company
  • Design a system of assets that are usable for external and internal audiences
  • Build a solid, value-driven marketing plan that uses digital as the cornerstone