Carve with a Scalpel: Building an Account Based Marketing Strategy in 6 Easy Steps

Let’s invert the traditional marketing funnel and focus on fewer (not more) prospects! Learn why Account Based Marketing (ABM) can deliver deeper engagement with your high potential prospects and awesome long-term ROI. Launch your ABM journey in 6 practical steps by executing digital campaigns that deliver new, highly relevant conversations. Additionally, we will review the best new martech tools for maximum ROI with your new ABM strategy.

After this session, you’ll be able to:

  • Determine if ABM is right for your company and product
  • Understand the foundations for ABM success: sales alignment, data insights, content relevance, and a multi-quarter mindset
  • Convince management why they should invest in ABM
  • Launch a 6 Step ABM Journey