Building Ideas for the Attention Economy: Increasing Connection With Your Content

What does it take for creative ideas to break through in today’s culture? In this session, Rachael will discuss a Creative Shop framework of “Pitch, Play, Plunge” that shows you how to create content that gets attention immediately, provokes interactive experiences, and creates immersive deep-dive opportunities. You’ll see several examples of how this is done well and how this type of campaign can drive results.

After this session, you’ll be able to:

• Define what matters to customers in a world where they’re in control of where they spend their time
• Understand how to build content ideas that break through, but also reward interest
• Use a framework that lets you create connection through content that is immediate, interactive, and immersive