Browser Cookies are Set to Disappear. What Next?
For years, browser cookies have been a key element that enable digital marketers to provide targeted messaging to prospective customers throughout the path to purchase. Cookies have also been a crucial cog to measuring the customer journey as well. Between government regulations and efforts to protect consumer privacy, some cookies now have an expiration date. For example, Google is planning to block the use of third-party cookies in the Chrome browser in 2023. The impending removal of third-party cookies will necessitate a paradigm shift in the way marketers deliver messages and measure their efforts.
In this session led by Chris Sietsema of Teach to Fish Digital, attendees will learn more about the role third-party cookies play in the digital marketing mix and how to prepare for life without browser cookies. Chris has a knack for presenting topics that are technical and complicated in plain English with an easy-to-understand cadence. The cookie-less future is a promising one. Build an approach now to achieve and accurately measure digital marketing objectives in 2022 and beyond.
After this session, you’ll be able to:
- Understand what role third-party cookies play today
- Recognize the implications for campaign management and measurement in a world without cookies
- Explore proposed solutions and potential alternatives
- Use a checklist of items to tackle in 2022