Beyond Excel: The Marketing Data Analytics Stack
Most marketers today live in a variety of tools. Check Google Analytics for impressions and visits, go to Marketo to check campaigns, then visit each ad platform to see cost data, and finally head over to Salesforce to see your sales data. There are many sources of information, yet you see only one dimension at a time…to your disadvantage. This presentation talks about getting all your data in one place, tying it together properly, and then visualizing multiple data points for truly powerful reporting.
After this session, you’ll be able to:
- Allocate data sets to the appropriate system to assure proper reporting
- Leverage the usefulness of your database
- Select the right tools to build visualizations and reporting on top of your database