Believe in the Data: Taking the Fear Out of Google Analytics 4

Google announced “Google Analytics 4” back in October of 2020, but at the time, most marketers just put their heads in the sand. Ready or not, 2022 is the year we all have to tackle GA4, and this is the session to find out where to start. You’ll learn about the major differences with GA4 and what you need to be aware of when you upgrade. You’ll find out how you can leverage Google Tag Manager to do real-time checking of tagging, we’ll dive into the new attribution modeling GA4 offers, and you’ll leave with a checklist of what you need to do today to prepare for the latest version of Google Analytics.

At the end of the session, you’ll be able to:

  • Use a checklist to successfully start transitioning to GA4
  • Organize your website goals for easy transition into conversions
  • Better understand “predictive audiences” and how to take advantage of them
  • Utilize all the best tricks to creating events and building out a sharable report