Putting Experiences, People and Accounts at the Center of Your B2B Marketing Strategy

In the experience-driven economy, every moment and touchpoint matters, requiring marketers to know our customers more intimately than ever before, so they can set the stage for customers to create their unique and individual journeys. Account-based marketing has introduced a new level of targeting and personalization to B2B marketing, but it’s been difficult to achieve and largely campaign-based, leaving holes in a truly end-to-end experience. In this session, we’ll will dive into an experience-first approach to B2B sales and marketing engagement, bringing together the best of ABM, inbound, outbound, lead management and more.

After this session, you’ll be able to:

  • Understand how to adapt an experience-first approach to B2B sales and marketing engagement
  • Avoid overcomplicating your ABM strategy; instead simplify to make it work for you
  • Implement a practical approach to driving more revenue through inbound, outbound, and lead management