Aligning Sales & Marketing: Getting to SQL & Filling the Funnel
It’s no secret that Sales & Marketing need to work together, but what does that actually mean? In this session, we’ll help sales and marketing leaders better understand what alignment means, how to measure success, and how to execute.
After this session, you’ll be able to:
- Identify the key areas to align Sales & Marketing
- Break down the barriers to strengthen your teams
- Develop shared key metrics of success
- Understand some of the best practices to execute a successful partnership between Sales & Marketing