Social Media has been the part of our marketing toolkit for much of the last decade, so why does it still present such a challenge for most brands? The truth is it changes faster than most of us can keep up with, and just when we think we’ve got it figured out – the game changes once again. Thankfully, there are ways to embrace the nature of this new era in digital that can help your brand thrive.

At the end of this session, you’ll be able to:

  • Execute successful initiatives that don’t cost $100,000s
  • Hired the right team to guide your brand, and leadership through this area of digital
  • Show measurable results from social media initiates that you can use to update your own social strategies
  • Take risks that don’t land you on a #SocialMediaFail list