Turning customer experiences into factual data is a key metric for brands. However, most immersive experiences are constrained to the individual, leaving brands with little or no feedback from the user, and customers no avenue to share their voice. It should be a two-way street and technology should allow customers to tell brands what they want in a fun and non-intrusive way, while providing brands advanced data collection capabilities. In this session, we’ll explore new new ways for brands to use augmented reality to create innovative experiences, while actively collecting valuable data that can be analyzed to improve products, learn more about customers and to reduce costs by eliminating inefficiencies.
After this talk you’ll be able to:
- Better understand how to incorporate augmented reality into consumer activations
- Use your existing content in new immersive environments
- Understand the design and consumer interfaces can make or break your marketing campaign