It doesn’t matter which industry you are in, our jobs are all the same; to share our story with our customers. But somehow that purpose has been blurred with overproduced photos and cheesy taglines. Nine months ago I set out on a mission to change how the hospitality industry tells a story by introducing a little “personality” to our social fans. With one change in our Facebook advertising program, our direct and measurable ROI has risen by over 4000%.
After this session, you’ll be able to:
- Confidently develop the knowhow to revamp how you tell your companies story through social
- Re-think your social media ads and current spending strategy
- Develop a stronger case for more social ad budget