To get big results and a positive ROI in any industry, you must get inside your customers unconscious mind and appeal to the psychological triggers that drive, behavior, passion, and loyalty. This session will share critical insights from psychologists and behavior experts – from Freud and Jung to today’s leading experts like Kahnemann and Ariely – on what captures the attention of our highly distracted conscious minds, and drives purchasing behavior and lifetime loyalty.
At the end of this session, you’ll be able to:
- List the five characteristics of human happiness that influence brand loyalty
- Understand how far apart our conscious minds are from our unconscious when it comes to what we say vs. what we do
- Define your brand’s ESP – Emotional Selling Proposition
- Better use marketing and digital technology to create emotional bonds and psychological loyalty