It sounds really simple: a new user is added and an email is triggered to introduce them to your SaaS services. But how do you make sure your trigger emails are all as targeted as your marketing emails? How much thought should you really put into these emails? How do you manage your messaging inventory? What should you say and not say to your potential new users? This session explains an approach from the trenches on managing the complexity and importance of those emails.

After this session, you’ll be able to:

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow