Faced with an explosion of content from publishers, brands and agencies, business executives are becoming more selective of their trusted sources, relying on those that can provide insights that are transformative, innovative and credible. To explore the role of thought leadership in today’s marketing mix. Recent research results suggest that thought leadership offers big rewards for those who get it right, but executives may face several challenges that can interfere with establishing a sustainable and successful approach.

After this session, you’ll be able to:

  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience