One of the largest advantages we have as online marketers is our ability to show the direct results of our marketing efforts. With Google Tag Manager, marketers can quickly and easily implement tags to track conversions, leads, and the overall performance of our efforts. This free tool allows marketers to add tags by themselves, without the need to involve a developer or know how to code. Google Tag Manager easily integrates with AdWords and Google Analytics as well as many 3rd party tools.
At the end of this session, you’ll be able to:
- Track valuable consumer actions on your website
- Link specific goals and conversions to your consumers’ stages in the buying funnel
- Find and report on unique data in Google Analytics