Are you still “blasting” away at your email subscribers and customers? You know there’s more you can and should do with email, but how do you expand beyond broadcast into a well-rounded program that truly nurtures and values relationships? This session reveals a blue-print-style framework for developing a winning email strategy that engages and converts, while explaining the rationale for success. You’ll learn the value of campaign diversity, understand where there are gaps and opportunities in your current use of the channel, and be inspired by what marketing automation makes possible!
After this session, you’ll be able to:
- Understand the five “levels” of messaging that should be part of your email marketing program
- Articulate and justify the value and purpose of each level and campaign type
- Identify the automated email campaigns that best serve your business model and prioritize their importance