Your customer base is changing, as are the channels they are listening on. This session will show you how to identify the customers you should be targeting and how to optimize your marketing channels to drive increased engagement and ROI from those segments. Hear how Mammoth Mountain Resorts has used this ideology to gain more value from their marketing efforts. Discover what they’re doing, how they are messaging customers, and the increased results they have experienced.

After this session you’ll be able to:

  • Determine what customers you should be focus on and how to find them from your own data
  • Use the best marketing channels to reach your customers and drive higher marketing ROI
  • Create an investment strategy that achieves the marketing goals you are looking for